The Deeply Selfish Act of Writing a Book
Writing a book is one of the most selfish things you'll ever do, personally or professionally. And that is a very large, unspoken component of its value.
Your Book Is Now a Visibility Engine: How Your Nonfiction Book Builds Authority in Generative Search
In the era of generative search, a book becomes the anchor for your entire body of work. When your frameworks and language are consistent, your authority becomes easier for both humans and AI to recognize.
The Moment Everything Changes
Self-publishing mirrors an ancient rite of initiation. It pushes you beyond the identity of the hidden expert and into claimed authority. This article breaks down the three phases—departure, initiation, and return—and why holding your finished book changes how you see yourself.